Bill Adams

 Bill Adams received a Bachelor of Science Degree in Mechanical Engineering from Western Michigan University, Kalamazoo, Michigan, in 1967. He retired in 2008 and became an Energy Consultant for Flowserve Pump Division.

Here are some of Bill’s results:
Developed new product technology and marketing plans for over a dozen $10 million market sectors
Holds ten US patents relative to seal and pump technology
Authored more than 30 publications in trade journals
Authored ten papers at Texas A&M Pump Symposium
Formed Pump Systems Matter, a 501-C3 Energy Efficiency Group
Consultant to companies on government affairs and R&D funding
Raised over $15 million in government funding for training, education, research and development

During his 40 years of experience with the Flowserve Corporation, he has held assignments as a Research Engineer (1967-1974); Assistant Manager of Engineering and Chief Design Engineer (1974-1981); Director of Engineering (1981-1984); Vice President of Engineering and Research (1984); in July 1989 Vice President of Quality Assurance was added to his responsibilities. In October 1992, Bill was made Vice President of Technology and Quality Assurance. In 1997, when Durametallic became Flowserve Corporation, Flow Solutions Division, his responsibilities as Vice President of Technology and Quality Assurance became world wide. Most recently in 2001 his responsibilities broadened to include Marketing and Educational Services. In 2003 Bill joined Corporate Marketing to become Director of New Business Development.

Professionally, he has served on the ASME B73 Chemical Pump Standards Committee. He is past Chairperson of the Seals Technical Committee of STLE (Society of Tribologists & Lubrication Engineers) and has served as their Educational Committee Chairperson, Vice Chairperson of their Standards Committee, Chairperson of the STLE Seals Technical Committee, Sealing Systems Technical Subcommittee and Work Group 3 on Emissions, and was a member of the Advisory Board to the Texas A&M International Pump Symposium. He has served as Director of STLE and was a member of the API 682 Seals Standard Committee. In May 1999 Bill was given the prestigious award of STLE Fellow which establishes his leadership role in our industry and the respect he has earned among peers. He is a member of the Hydraulics Institute, Market Transformation, Fluid Sealing Association, and P3-A.
In recent years, he has become extremely interested in world energy consumption and is working with local, state, and the Federal Government to find ways to limit its use. He is the current Co-Chairman of Pump Systems Matter Market Transformation Initiative, and in 2006, he became Vice President of the Fluid Sealing Association.

Bill initiated the successful collaboration between the former Durametallic Corporation (now Flowserve) and Western Michigan University. In 1994 his vision and leadership led to the formation of the Advanced Tribology Center at Western Michigan University and the leveraging of well over $8.5 million in government funds and grants. With his continued leadership, the center has developed into an internationally recognized research and testing facility. He is a “visionary” who is constantly looking for ways of improving the company and making things better for the people it employs.
In 2002 working with Southwest Michigan First and Michigan Technical Education Center at Kalamazoo Valley Community College he successfully launched a new Flowserve Training Center in Kalamazoo, Michigan. This program combines the talents of both organizations to bring industry programs and courses that train new Technicians and enhances the skills of existing craftsmen.

Contact him at This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Kathleen Hoyle creates market based business development strategies for companies at the local, national and global levels. With over 20 years experience in market analysis, product development, and innovation management systems, Kathleen is skilled at analyzing market and technology trends. She can show you how to develop and execute business strategies for long-term profitable growth. Kathleen assists profit and not for profit organizations in implementing programs that differentiate your business including the launch of new programs, diversifying into new markets, building new business models, and implementing plans that differentiate and open doors to new opportunities.

Among her successes, she has:

·     Developed plans for high-technology products including an advanced general aviation cockpit display system projected to increase annual sales by 22%.

·     Managed technology mapping and product life cycles that targeted the development of new technologies for future products.

·     Designed and implemented an innovation management system and stage-gate product development process that resulted in the development of four new highly differentiated products per year.

·     Implemented a marketing intranet based portal for global sharing of promotional and communication materials to speed product launches.

·     Implemented the start-up of a new non-profit organization for assisting in the commercialization of new ideas for a regional economic organization.

·     Developed strategies for a new business unit that capitalizes on the company’s core competency of energy efficiency for the industrial processing industry.

Contact Kathleen Hoyle today and start creating a culture of knowledge and innovation that increases profits – (269) 352-4583 or This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

 Bob Lamb

  Robert (Bob) Lamb was employed by Durametallic (Flowserve) for 34 years managing and supporting business operations in the United States, Canada, Europe, and the Middle East. 

Bob honorably served in the US Marine Corps and is a graduate of Western Michigan University, with a BBA Degree in Marketing, General Business and Economics.  His experience is global in scope involving marketing research, market entry strategies, strategic/operations planning and budgeting. He established and implemented training programs for direct sales employees, distributors, equity partners and customers.

Some of Bob’s accomplishments are:

•  Managed Western Canadian and Western United States sales, manufacturing, seal repair and service operations for 25 years serving major user industries and original equipment manufacturers. 

•  Established the Corporate International Department to service direct sales, distributors and offshore subsidiaries spanning 9 years.

•  Preparation of market studies for global market development. Identification of target markets, Customers, Competitors and assessments of strengths/weaknesses.

• Preparation and implementation of market entry strategies to increase market share on a global basis including merger and acquisition activities.

• Prepared sales and market forecast projections as components of Strategic and Operation Plans/Budgets. 

•  Assisted Sales Representatives in the development and presentation of supply chain partnership agreements for major customers.

• Provided Sales and Customer training programs to improve product knowledge with focus on training of root cause failure analysis of seals.  

• Developed action plans with customers to increase product life cycles (MTBF) and reduce seal and equipment total Life Cycle Costs.   

Contact Bob at This e-mail address is being protected from spambots. You need JavaScript enabled to view it   

Norm Hinga

Bob Johnston

Bob Johnston is a writer and consultant who has produced dramatic sales gains, launched new products, initiated public interest groups, negotiated an international treaty, and generated national publicity that resulted in a White House environmental award.

• Sell more
• Measure success
• Get projects completed
• Improve your processes

Here are some of his results:

• Produced a 76% sales increase for a plastics company in two years
• Doubled the revenues of a consulting company in three years
• Drove $125 million in office furniture sales
• Generated 25% of revenues in new business for a marketing agency
• Launched a $15 million community center

Bob has a long list of contacts and clients that can benefit your organization. Bob has experience with major organizations like Herman Miller, Inc., Johnson Controls, St Mary’s Hospital, Haworth, Inc., the U.S. Chamber of Commerce, the Salvation Army, the International Wood Products Association, the U.S. Green Buildings Council, and the Tropical Forest Foundation, as well as smaller organizations like the Center for Molecular Medicine, Nucraft Furniture, Hotset, Inc., Fastco, Inc., LKF Marketing, People Design, The Right Place/MMTC-West, and the Institute for Christian Studies. His skills and tools in writing, analysis, planning, and communications help you solve problems, plan strategies, gather data, launch new initiatives, and communicate effectively.

He works with leaders and teams to improve your processes, organizations, products, and results. He counsel leaders on strategies for the future, fills the void in leadership transition, monitors progress on plans and performance, and mentors you to expand your personal skills.

His leadership and consulting roles span an array of organizations from Large multinational corporations to small entrepreneurial companies, professional service firms to manufacturers, international foundations and associations to community nonprofits, and religious institutions to government agencies.

Contact him at This e-mail address is being protected from spambots. You need JavaScript enabled to view it